BBC One — Idents

A ManvsMachine project.

We had the pleasure of collaborating with BBC Creative to create a full new suite of filmic BBC ONE idents, celebrating British culture through a range of people, places and time-spaces.

A variety of scenarios are presented through a reconfigured Venn diagram system that also serves as a dynamic brand motif. The animated ‘lens’ motif is also used across all onscreen presentation elements creating a natural flow when viewed in situ.

Working as part of the in-house team at ManvsMachine, I was responsible for Development, Design & Animation.